Client: French grooming brand offering shaving and skincare products for men, combining subscription services and retail distribution.

Context & objective

As the brand evolved beyond razors, it needed a stronger, more scalable identity for retail and product diversification.

Two key constraints guided the redesign:
a mandatory moustache and a circular logo structure.

Creative direction

We developed a vintage inspired identity rooted in French barbershop culture.

The circular logo became a seal of quality, reinforcing recognition and shelf impact.
The moustache was refined into a bold, symmetrical emblem.

“Taillée en France” expresses both precise grooming and tailoring codes, evoking structure and savoir faire.