Club Simone

Client: French organic apéritif brand

Context & objective

Modernized the brand’s visual identity to make it younger, more dynamic, and aligned with its organic and artisanal values. The goal was to inject a touch of boldness while highlighting the family story behind the brand.

Approach

Inspired by the founder’s grandmother, who introduced him to these French organic plant-based apéritifs, I created a 1950s-style mascot. This emblematic figure, both cool and warm, embodies the brand’s convivial and nostalgic spirit.

Deliverables

  • Logo design

  • Brand vocabulary & tagline

  • Packaging design

Impact & key takeaways

  • Guided a young entrepreneur in defining the identity of his first brand.

  • Developed an authentic and emotionally engaging universe, blending family heritage with modernity.