The L’Oréal fondation

Client: Fondation L’Oréal × The New York Times

Context & objective

Portrait illustrations for the editorial feature Empowering Female-Led Climate Action.

Sponsored content published in The New York Times US and international editions, highlighting three women leading climate action initiatives. The project included a printed wrap cover of The New York Times, as well as a digital editorial feature.

Creative approach

We developed colorful 2D vector illustrations combining clarity and impact.

The portraits balance bold graphic shapes and vibrant tones to convey leadership and confidence, while the supporting illustrations enrich the editorial narrative and guide the reading experience.

All visuals were designed to align with the editorial credibility and visual standards of The New York Times.

Deliverables

  • Creation of three illustrated portraits of the featured women

  • Design of additional generic illustrations for the article’s visual environment and layout

  • Visuals featured on a printed NYT wrap cover (US & international editions)

  • Digital integration within the NYT online editorial format

Impact & key takeaways

International visibility through a printed NYT wrap cover and global digital publication, reinforcing both institutional credibility and strong visual memorability.

Credits: Creative direction T Brand Studio_The New York Times.