Les Georgettes

Client: Les Georgettes, French jewelry brand

Context & objective

Revitalize the brand’s image to attract a younger audience while preserving its identity across key strategic moments, including institutional communication, the One Thousand and One Nights Christmas campaign, the Wedding campaign, and the brand’s overall website.

Role & responsibilities

Identity and imagery lead, in collaboration with M-Agency. Oversaw the artistic direction and managed two types of shoots:

  • Main campaign shoot : Large-scale production with a full team (photographers, models, set design, styling).

  • Lifestyle shoot for social media : End-to-end management (AD, vendors, styling, set design). This also included themed shoots such as Mother’s Day and Ceremony (wedding-style).

  • Website homepage redesign to enhance user experience and refine the brand’s aesthetics.

Deliverables

  • Photo & video content (Christmas campaign & lifestyle)

  • Assets for social media, website, and print

  • Moodboards and creative concepts

  • Website homepage redesign

Impact & key takeaways

  • Ability to handle productions with contrasting budgets, from ambitious projects to agile formats, while ensuring brand consistency.

  • Introduced a fresh visual dynamic, strengthening the brand’s appeal to a younger audience.

Credits : In collaboration with internal and external partners

Christmas

Institutional

wedding