Client: My Brazil — French cold-pressed juice brand.

Context & objective

Full brand redesign and packaging system. As the brand evolved, it needed a stronger and more distinctive identity to stand out in a competitive healthy beverage market.

The objective was to modernize the brand while preserving its vibrant and tropical DNA, strengthening its presence within the competitive healthy beverage market.

Creative direction

As a rebranding project, the challenge was to elevate an existing brand without losing its DNA.

We preserved My Brazil’s energy and tropical vibrancy while introducing more structure and consistency.

The logo was redesigned to feel fun, dynamic and almost dancing, expressing movement and freshness with improved clarity.

The packaging system embraces bold, vibrant multi-color palettes to maximize shelf impact, while creating a clearer and more cohesive range architecture.

The result is a stronger, more expressive identity that respects the brand’s roots while reinforcing its presence in the market.