Client: France’s leading bi-media group, No.1 in magazine publishing, online video, and daily digital audience.

Project duration: 2 years

Context & objective

Supported the subscription and retention department in attracting new customers. Prisma Media manages a wide range of magazines, each with its own artistic direction. The challenge was to create a cohesive communication strategy for Prismashop while respecting each magazine’s unique visual identity.

Role & Responsibilities

  • Design system creation for streamlined collaboration with external partners.

  • Figma template development for commercial operations, allowing teams to work more efficiently with pre-set formats, real-time validation, and cost reduction.

  • Subscription page redesign across all group magazines, providing three adaptable templates per brand (customizable colors, typography, images).

  • Strategic guidance to modernize and strengthen Prismashop’s identity while ensuring alignment with each magazine’s visual universe.

Prisma media

Deliverables

  • Art direction for commercial operations

  • Digital assets (up to 300 per project)

  • Optimized workflow process

  • Strategic support for commercial campaigns

Impact & key takeaways

  • Time and cost savings through streamlined processes and standardized Figma templates.

  • Flexible yet cohesive design system, allowing customization while maintaining brand unity.

  • Enhanced team collaboration, improving project tracking and real-time validation.